A growing trend in loyalty and reward programs is the merchant-funded or pay-per-action offer. These programs can be supported by a coalition of merchants participating in a broad-based promotion or by a single merchant offering a specific reward. Typical merchant offer programs reward customer loyalty, purchase frequency or purchase volume.

We design, execute, and monitor merchant offer programs and work with companies like LinkShare to provide access to rewards from more than 1,000 merchants. We can also help you create a merchant coalition or add merchant-funded rewards to an existing program. For example, Guerdon Solutions has created online malls featuring major brands such as Plow & Hearth, PetSmart, Mikasa & Company, and WalMart as vehicles for promoting merchant-funded offers.

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